Channel
One view across your partner ecosystem, built on the tools you already run.
Most channel teams already run a PRM, an incentives platform, a CRM and a partner portal, and partners end up with a different login for each. We don’t ask you to replace any of them. Stoa sits alongside your channel stack as a single pane of glass, joining up the data and workflows so partners and channel managers see one picture. It also gives you somewhere to try new ideas quickly, from AI-assisted claims to new incentive and engagement models, without a re-platforming project. We’ve been doing this work for hardware OEMs, financial services firms and B2B distributors since our early years.
Approach
- Works with your PRM rather than replacing it, connecting to the channel platforms you already use.
- A single pane of glass for partners and channel managers, bringing programme, fund, lead and performance data into one view.
- Room to innovate: add new incentives, partner experiences and programme ideas on top of the stack you already have.
- AI-assisted claim processing via Stoa Logos (classification, invoice extraction, evidence validation, anomaly detection), with audit by default.
Proof
- Micron: MDF, BDF and sales incentives, plus partner registration, live since 2024.
In product form
Stoa Channel Module with the MDF/BDF and Channel Registration recipes, layered over your existing PRM and channel tools.