The Benefits of Marketing Operations FollowFollow In our marketing maturity post we discussed the structure of marketing and the traits we see over time. In this post we discuss the benefits of implementing marketing operations can provide an organisation. Our 1 pager...
3 warning signs that illustrate the need for an operational marketing portal FollowFollow Ok we all read the information on marketing stacks and new platforms, so maybe you are a little cynical on the need for more marketing technology, or perhaps you feel your...
Marketing Operations Maturity – how do you compare? FollowFollow Digital transformation is a wide ranging and complex subject. It is not a simple tick it off the list and move on to the next thing. Sure it involves technology (customer experience, marketing...
Improve marketing productivity: implement a multi-channel marketing calendar! FollowFollow As marketers we are doing more and more. We have more channels than ever before, we have more segments to be close and personal with, and we need to respond to market conditions...
TRANSCEND360 BLOG Marketing Middleware – Co-ordinating Customer Communications FollowFollow Marketing communication is in a perpetual state of flux. It certainly has to be to stay relevant and keep up with constantly changing consumer behaviour. The problem...
TRANSCEND360 BLOG 7 reasons why you need a preference centre FollowFollow You are interested only in blue products. You have no interest (expressed or otherwise) in red ones, yet every week, without fail, you receive offers on red products. How do you feel? Irritated?...
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