Zero Party Data Customer Preference Centre FollowFollow Most people view implementing a customer preference centre as a necessary evil to address legal compliance of GDPR or CCPA and other equivalents. From our perspective and indeed our clients this could not be...
Early Warning Marketing Budget Indicators FollowFollow Professional project managers and IT professionals are well versed in the concepts of project burn rates and ‘to go’ numbers. Let’s take a typical project, it has been budgeted at 100 days effort over a planned...
Transcend360’s New Clash/Conflict Manager FollowFollow Transcend360 has added a new module to its Marketing Operations Management solution aimed at supporting marketing and revenue operations teams manage potential conflicts and clashes when communicating to...
Recent Comments