The death of the Cookie – Rest in Peace
The death of the Cookie – Rest in Peace FollowFollow Some things happen for a reason – right! This is certainly our perspective on the phasing out of 3rd party cookies. Yes, they have been extremely helpful, essential some would say, to programmatically deliver online...
Defining Marketing Operations Management
Defining Marketing Operations Management FollowFollow What is Marketing Resource Management? Over the past few years many marketing departments have been involved in selecting and deploying marketing automation solutions, building CDP’s and implementing other...
Operational Marketing Problems
Operational Marketing Problems! FollowFollow As a result of our assignments with leading organisations all over the world we see the operational problems and issues that are commonly present in the marketing department. These problems and issues normally fall into the...
Defining Preference Management measurement – understand the value of zero party data
Defining Preference Management measurement – understand the value of zero party data FollowFollow Let’s face it listening to customers and respecting their preferences and privacy is surely a sensible business practice. Despite organisations listening to their...
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