Digital transformation is a wide ranging and complex subject. It is not a simple tick it off the list and move on to the next thing. Sure it involves technology (customer experience, marketing automation, CMS etc.) but it also concerns processes, structures, operating models and culture of the organisation in terms of how we all work together productively.

In our experience organisations and specifically marketing organisations are at various levels of maturity across a number of dimensions. Our 1 pager on ‘The Structure of marketing’ provides a high level view of traits we see as organisations progress over time. Watch out for other perspectives on Creating Customer Marketing Operating models that facilitate change and what it means to be Agile.

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