The Benefits of Marketing Operations
In our marketing maturity post we discussed the structure of marketing and the traits we see over time. In this post we discuss the benefits of implementing marketing operations can provide an organisation.
Our 1 pager on the ‘The Benefits of Marketing Operations’ provides a view as the types of benefits available across all areas of the marketing operations value chain. It also provides a view how these benefits can be realised.
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Transcend360’s powerful, cloud-architected solutions enable organisations to rapidly deploy and easily change applications to meet strategic business needs. We specialise in helping organisations better understand and manage direct and indirect channels, transform the management of marketing, empower local sales and marketing processes, and ensure the legal compliance of B2B and B2C customer communications.
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