These are strange times aren’t they? Most of us are working from home, Zoom, Webex and Teams have become our new go to tools to keep us connected and productive. So late last year we all pulled our B2B marketing plans together, outlining our marketing goals for 2020 to support the objectives of our businesses. With what we know now and how COVID-19 has impacted the world, I wonder how we feel about these goals, are some of them more or less relevant now and in what ways do we need to amend them? Let’s look at a few common goals…

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