Dimensions of Preference Centre
Take a look at what organisations should consider as measures of success when defining their approach to managing customer preferences
The death of the Cookie – Rest in Peace
Take a look at what organisations should consider as measures of success when defining their approach to managing customer preferences
Defining Marketing Operations Management
Marketing resource management is a category of marketing software that allows companies to streamline, automate, and measure marketing operations so they can increase productivity, reduce time to market, and grow revenue faster.
Operational Marketing Problems
Take a look at the most common operational marketing problems that many companies experience across the globe.
Defining Preference Management measurement – understand the value of zero party data
Take a look at what organisations should consider as measures of success when defining their approach to managing customer preferences
Zero Party Data Customer Preference Centre
Take a look into what best practices should you consider if wanting to implement a future facing customer preference centre.
Early Warning Marketing Budget Indicators
Marketers need to have visibility of their budgets in terms of how quickly they are consuming them (what costs that have incurred) and what they have left to spend. In our experience there are some important variables that budget owners need to have at their fingertips
Marketing Operations Management Solution Components
Download our latest PDF all about Marketing Operations Management Solution Components
Our 6 most costly marketing budget issues
Read all about the 6 most common problems and issues that result in poor outcomes and wasted funds.
How are your marketing goals being impacted by COVID-19?
Download our PDF all about amending your marketing goals during the COVID-19 outbreak
5 Mistakes to avoid when embarking on a local sales and marketing Initiative
Download our handy one pager to read the 5 common mistakes organisations make when embarking on an initiative to better support local sales and marketing effectiveness.
Marketing Measurement Tips
Download our handy guide with lots of tips and tricks on marketing measurement to help better your return on investment
Transcend360 helps take your marketing to the next level. Our solutions enable you to improve marketing productivity, capture zero and first party data and empower customer choice.
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