You are interested only in blue products. You have no interest (expressed or otherwise) in red ones, yet every week, without fail, you receive offers on red products. How do you feel? Irritated? Thinking that this company has no interest in your requirements, and is just sending out the same information to every customer? Not feeling the love?

To be honest, not irritating your customers should be at the top of your list of priorities, so how do you ensure you are providing relevant and timely messages, personalised communications and engaging using the touch- points requested by each individual customer?

An Enterprise Preference Management Platform combined with a GDPR compliant consent strategy will lead to many benefits in your organisation, including:

1) A higher percentage of contacts who have actively opted in will lead to lower bounce rates and reduce potential spam issues when sending marketing communications

2) It is well proven that a contact who has selected their own preferences engages more fully with that organisation

3) The ability to personalise communications ensures only relevant and timely information is received, raising the confidence and interest in your products and services

4) Engagement using channels and touch-points (email, SMS, social etc) preferred by the customer ensures your communications are well received

5) Anyone requesting a Subject Access Request (SAR) will have the stored information immediately available, without manual intervention

6) Configurable workflows ensure that your existing systems can be integrated, automating and streamlining many processes

7) Analytic Dashboards allow your management teams access to an holistic view of changes to customer consent trends

Finally, meeting the GDPR legislation prevents the possibility of significant fines for non-compliance.